A very Simple, Step by Step, Roadmap to Google adwords Success.

By Salihu Ibrahim

Getting started.
The aim of any Googleadwords campaign is to turn a profit. Whether tangible or intangible. Maybe you are looking to make more sales by generating very targeted traffic or have more visitors sign up for your ezine, download a free or trial software, free ebook etc. Ultimately the aim is to have a good return on your investment (ROI)
.
However, the immediate goals of your campaign is to
1. Have a high click through Rate (CTR)
2. and a low Cost per click (CPC).
These two parameters, together, put your ad in a good position (typical 1st to 6th position) on the search results page.
Google adwords is unlike other pay per click search engines where the highest bidder gets the highest position. Google wants to present the most relevant ads, matched with the keywords that generated these ads to searchers. So that a high click through rate means your ad is relevant to searchers even if the CPC is low.

If Your ad is presented (impressions) 1000 times and the CTR is less than 0.5% of the number of impressions, your ad gets slowed by Google and could eventually be disabled. If you ad is slowed you can edit it and run it again.

So here is your dilemma.

To generate a decent CTR you need a good position. To get a good position you need a popular (competitive) keyword. Using a popular keyword means you will have to bid high. Yet you want a low CPC in the range of $0.05 to 0.10.

What to do?

Look for not so popular keywords. Obscure keywords that few people use to search in your industry. Very few advertisers will be using them too. Identify many of these keywords. Make sure they are targetted. Add all the abscure keywords together. This will give you a good list that will generate a good amount of impressions, good CTR and at a low CPC.

Looking for good and obscure keywords

Use the keyword tools to check for currently used keywords, related keywords and alternative keywords. You can use the tools at:

1. KeywordDiscovery.com Keyword Research Tool
2. Overture tool at http://inventory.overture.com/d/searchinventory/suggestion/
3. Google tool at http://adwords.google.com/select/main?and=keywordsandbox
4. wordtracker at http://www.wordtracker.com
5. Espotting at http://www.espotting.com/popups/keywordgenbox.asp

How to discover your obscure keywords

There are various ways to discover obscure keywords related to your industry or search term.

1. Use keywords with very low search count at Overture keyword suggestion tool. These are not competitive Keywords. They are not often searched on. But remember you are trying to add all obscure keywords to make a great keyword list.

2. Add variations to the keywords generated above . For example market to markets, marketing, marketers marketable.

3. Check your website log and fish out keywords searchers are already using to locate your site or product. You will be surprised at what people type into search engines to locate your site.

4. Use the Thesaurus and dictionary to check for alternative words synonyms. You can use more than one type of dictionary. When checking for meaning of words, you will often see in the description, alternative words with same meaning as the word you are checking for.

5. Ask friends, family members, what words they will use when searching for your product or the theme for your Website.

NOTE: Always keep in mind that, what the keyword tools will give you is a tiny fraction of what millions of people use on the Web. The keyword tools at overture won't give you those keyword count because very few numbers of people use them at a time or period.

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