Bonus 3 -
Search Phrase Customizer
Building a good content site with Adsense
adverts is a great strategy for easy passive income
generation.
However
your sites can still suffer from what's called the "Click
Back Factor".
This
problem arises from the massive number of sites usually listed
by the search engines for just about any search
term.
Most
people will click on the topmost links listed by the search
engine, but unless they are obviously immediately
relevant to the search, they will click their "Back"
button and try the next link.
It's
been estimated that you have just a few seconds to
convince a visitor from the search engines to stay with your
site, before they click their Back button and try the next
site on the list.
This is
where Search Phrase Customizer comes in, allowing you
to perform a slightly sneaky but perfectly legal trick
to help convince visitors to stay on your site.
Search Phrase Customizer allows you to take
the exact search phrase entered into the
Search Engine by the visitor and display it wherever you
want on your web page.
Here's
an example to illustrate the concept...
The
example is for a web page covering mortgages, with a set
of mortgage related keywords.
A
visitor arrives at your page after using the search
term "mortgage calculators".
Instead of showing him a generic title
like "The Mortgage Guide", with Search Engine
Customizer, your page will show him a
title like this...
Looking For Mortgage
Calculators?
Since
the first thing he sees is the exact term that he is
looking for, he's much more likely to check out the page than
if he simply saw the title: "The Mortgage Guide".
The
title is dynamically generated based on the search phrase
being used by the individual visitor.
Hence
another visitor reaching the same web page but using the
search term "mortgage providers" would see the
title...
Looking For Mortgage
Providers?
Note
that this "trick" does not affect your search engine ranking
or keywords in any way so should not cause any search engine
listing issues.
The search engines will still only list your
site if the content is a good match for the specific search
term.
Using
this software can however help you to convince the
visitor to stay with your site a little longer, giving
you a better chance of earning
revenues.
Search Phrase Customizer is amazingly quick and
easy to use.
You
simply insert a particular word into your web page
wherever you want the search phrase to appear.
Then as you can see from the screenshot below,
you simply select the web page to be updated, enter the
default text (the text to be shown if someone reaches the page
without coming from a search engine) and click the Update
button. Your web page will be instantly updated, ready for
use.
Search
Phrase Customizer works with the major search engines,
including...
-
Google
-
Yahoo
-
AOL
-
MSN
-
Netscape
-
Hotbot
-
Altavista
-
Ask
-
Earthlink
-
Searchalot
-
Teoma
-
Overture
-
and
many more
This
covers the vast majority of searches on the Internet,
automatically picking up the search phrase entered by the user
and inserting it into your web pages.
All this
means that this great little software tool can help keep more
search engine visitors on your site and hence
help increase your revenues from Adsense
or anything else you want to promote.
Multiple Adsense ad units featuring your
Adsense ID
Web page (HTML) editors