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Improve link
popularity Improve
link popularity of your web site and watch your ranking rise. Link popularity
is very important with regards to search engine placement or ranking. Most Search
Engines including Google, place much importance in a Website’s link popularity.
They use the number of outgoing and incoming links to a Website to determine the
importance ( relevance ) of the Website for a particular keyword or keyword phrase.
However, incoming links are more important than outgoing links.
The Search Engine
Google, uses its PagerRank (PR) as a measure of the link popularly of a Website.
If you have the Google tool bar installed on your browser, you can easily
see the PR of any site you visit on the Web. You can download the toolbar here.
http://toolbar.google.com The PR of
a site ranges from 0 to 10. The higher the number the better. A grey PR bar means
the site has not been indexed, been dropped or has been banned. WHY
YOU NEED TO IMPROVE LINK POPULARITYSearch Engine builders, continuously
research ways to make their search engine results pages (SERPs) relevant to users.
Different methods have been employed to determine most relevant pages. Methods
such as keywords in title, keywords in metatags, keywords in file name, keywords
in headings, keywords in anchor links, keywords in content of pages etc. Webmasters
have found ways to manipulate these, thereby improving their ranking in the Serps.The
latest method is link popularity. Obtaining quality links from good Websites is
not easy. A good Website would only link to you if convinced there are some benefits
for his site or his site visitors. However, Webmasters have again found a way
of beating this latest hurdle. They do this through reciprocal
linking. I see search engines rejecting reciprocal linking in future because
this is an artificial way to increase
link popularity. The only sure way for the search engine to ascertain link
popularity will have to be one way incoming links. Improving link popularity
is not just exchanging links with other webmasters. The problem is how do you
locate webmasters with complimentary sites and the right PR that are willing to
exchange links with you. Sites with PR5 or 6 will be reluctant to exchange links
with PR1 OR 2 sites. So identifying the right sites to exchange links with is
very important. Otherwise the whole effort will be in vain. One quick and efficient
way to do this is to use Arelis
Software. The Arelis reciprocal link software makes identifying
the right link partners easy. Type in a few keywords relevant to your site theme
and Arelis gives you relevant sites you can exchange links with. However,
it is advisable not to use the template emails that come with the software. Write
from the heart your own emails to webmasters so to get a good response. You can
learn reciprocal linking here DOs
AND DON’Ts OF SITE LINKING. - Don’t do reciprocal
linking with sites that spam. Your outgoing links to unethical sites could get
you into trouble with the search engines.
- Don’t link to FFA link farms.
You might be penalized by the search engines.
- Keep a close watch on your link
partners always.
- Link to relevant, complimentary sites. The higher the PR
of the sites the better.
- Obtain one-way incoming links when possible. It’s
the best.
- Use anchor text in links.
- Most important of all, create good
original and unique content and one way incoming links will come naturally.
Create a successful Google
Adwords Campaign.
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