KEYWORD DENSITY - WHAT IS YOUR KEYWORD
DENSITY ?
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Keyword density is the number of times your keyword appears on your web page compared to the other words. If for example the word count on your page is 600 and your keyword appears 300 times, the keyword density is 50%. But how does this affect your ranking or compare to your competitors? The basic advise is, if you already have a good ranking for a 5% or 20% or 40% keyword density, there is really no need to change it. I see keyword density playing a less role in optimization. Moreover, a high keyword density puts some limitations on writing good content for your readers.
Also it is difficult to directly compare your keyword density with that of a competitor, because it is different for different kinds of sites. Keyword density is normally higher for a brochure type of sites, where products benefits and features are given, than on content pages.
Calculating keyword density is easier using software tools. This feature normally comes with search engine submission software like Webpositiongold 3.5 This is an invaluable search engine optimization software. With it you can check your keyword density, analyze your web pages for search engine friendlyness, making sure they are search engine compliant, check your ranking on hundreds of search engines and many more tasks.
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