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Pay
for inclusion search engines
The days of free search engines submission is fast declining.
As a result of decreasing internet advertisement revenues, the search
engines have to look elsewhere if they are to stay afloat. That is why
most are now running the pay for inclusion (PFI) program. Basically,
what this program means is that, you pay a certain amount per URL for
quick inclusion into the search engine database. However, this does
not guarantee a good ranking. You will have to optimise your site very
well to get a good ranking. This is different from the pay per click
model where you can attain a top position instantly by bidding for the
top position.
Now let's look at the benefits
for the pay for inclusion model.
- Quick inclusion into the database. At most 7 days. You don't have
to wait "forever" biting your nails. Especially if you have a new site
that you want to give a jump start.
- Your site is included in the databse as long as you pay or your subscription
lasts. There is no dropping of your site due to a change in algorithm
or some other changes.
- Your site will receive repeated spidering. Every 48 hours. This gives
you the opportunity to tweak your pages and see what works and what
does not. You can even use this to research and see how the search engine
algorithm works. That is, what causes high and low rankings.
For regular medium e-commerce sites, it is better to pay for inner pages
that bring in sales. Home pages will eventually get indexed for free.
INKTOMI - PAY FOR INCLUSION
Inktomi provides search engine technology that powers other search partners.
One of it's bigger partners is MSN. The Inktomi PFI program guarantees
- 12 months inclusion in it's database
- regular re-spidering every 48 hours.
- You can also change your domain name within the first month of submission.
Thereafter, you can only change url within a domain. This flexibility
allows you to change at will non-performing pages so that you get maximum
value for your money.
- Inktomi also provides click through reporting. You can see keywords
used to find your site and which search engines sent the visitors.
You can subscribe to Inktomi pay for inclusion program through www.ineedhits.com
and they charge
- $39 for the 1st URL per domain.
- $25 per each additional URL.
Submission will appear in ;
- Hotbot
- About.com
- overture
- MSN
- Looksmart
- Terra.com
- Soneraplaza
- Bluewin
- Blueyonder and more...
ASKJEEVES/TEOMA - PAY FOR INCLUSION
Teoma is askjeeves spidering technology. Free submission to askjeeves
could take months. And you may need to have good link popularity to
get in free.
You can pay to be included through their partner www.ineedhits.com.
- Your URLS will be included within 7 days into the askjeeves and
teoma databases.
- Your site will be refreshed on a weekly bases.
The charges are
- $30 for the first URL per domain.
- $18 for subsequent URLS. 2-100 urls.
ALTAVISTA - PAY FOR INCLUSION
It is possible to get into altavista index for free. But you will have
to wait for about 2-3 months. To get in fast you will have to pay. Instead
of an annual subscription, altavista offers a six monthly subscription
period. That is, renewable every six month. Inclusion is within 7 days
and every 48 hours respidering. The cost is
- $39 for the 1st URL per domain.
- $29 for the next 2-10 URLS.
- $19 for the next 11-500 URLS.
Paying for Altavista country indices is a different price.
- $20 for the 1st URL per domain for the first country index. Each
additional URL is $15
- $15 for URLS 2-10 each additional index is $10 for first country
index.
- $10 for URLS 11-500 each additional index is $5 for first country
index.
Compared to the Inktomi program this is more expensive.
You can pay through their partner at www.infospider.com/av/app
Directory listings is provided by looksmart.com .Partner listings
come from overture.com pay per click listings. So you can appear on
the first page of altavista result page by bidding for the top 3 position
at overture.
ALLTHEWEB - PAY FOR INCLUSION
You can submit to included rapidly in the Fast/ALLTHEWEB index and get
spider refreshes every 48 hours. Using the Lycos Insite Select
service gives you increased visibility in other search engines. The
service gives you
- Rapid indexing - 48 to 72 hours.
- 48 hours spider refreshes.
- Click-through reporting.
- 12 month inclusion subscription.
The charges are ;
- $35 for the first URL
- $15 for each additional URL
Submission will appear in ;
- Lycos
- Alltheweb
- Excite
- Infospace
- Webcrawler
- Hotbot
- Dogpile
- Metacrawler
- T-Online
- BT:looksmart
- Italiaonline and more.
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