| Learn The "How
To’s" Of Getting Your Web Site Listed In The
Search Engines… And
Secure The Top 10 Ranking You Need
I’m the first to
admit that getting your web site listed in the search engines
– particularly in a top 10 spot – is tricky business.
Every day we get question after question from subscribers who
are totally confused about how they can get their web site to
"appear" in the search engines.
| #1 – | Use
A Free Submission Service |
Please… please… please!
Avoid the free submission services! Remember your mother telling you not
to play with matches? And remember her telling you not to take candy from strangers?
Well, think of the free submission services like stranger offering you candy AND
matches! Run… run fast! Basically,
free submission services offer to submit your web site to as many as 500 of the
top search engines for FREE! And while that may sound like a great deal to the
inexperienced site owner, the truth is that if you use a free submission service,
you’ll pay! It will cost you traffic and sales that should have
been yours!
Top ranking positions are NOT achieved using a free
submission service. Why? Because every search engine is different! Each
engine has a different "rule book" (called "algorithms") that it uses to decide
where your web site will rank. As a result, free submission services are useless
because they submit the same information to every single engine. This
is of absolutely no value to you!
| #2 – |
Use A Low-Cost Automated Submission Service |
Much like the free submission
services, low-cost automated submission services offer to submit your web site
to as many as 900+ search engines for a minimal fee (usually between $40 and $80).
This is another deal that’s really
too good to be true! Much like the
free submission services, automated submission services like this will automatically
submit the same set of information to ALL of the search engines. So your web site
gets submitted to 900+ search engines… without being optimized for their
individual requirements! You’ll
be lucky to secure a spot in the top 100, never mind the top 10! You
should also be aware that these services often promise to resubmit your web site
to the search engines on a periodic basis. Again, while this might sound good
on the surface, you need to critically analyze the offer. What
if you already have a top spot in a particular engine? Resubmitting your site
may cause you to lose your place. What’s more, because each search engine
has different rules and regulations governing resubmission, you risk being
accused of spamming and having your site banned! So
while low-cost automated submission services may sound like a great deal, I
personally would not recommend this route. You will be far more successful
manually submitting your site, using a professional search engine consultant,
or using software that will optimize your submission individually for each search
engine.
| #3 – |
Do It Yourself By Manually Submitting Your Web
Site Information To Each Individual Search Engine |
This is one of the best ways to submit
your web site to the search engines. You visit each search engine separately,
and manually submit the information for each web page you wish to have listed.
By doing this, you will be sure that you
have met the specific requirements for each of the individual engines -- a
key step in securing a top 10 ranking! Of course, I should point out that
there are a couple of disadvantages to submitting your web site this way:
- It can be very time consuming and labor intensive.
Researching and then meeting the individual requirements of each search engine
takes a lot of time and energy because they’re all different.
- There are no professionals available
to look over your keywords and titles, verify that you are using the most up-to-date
search engine tricks and techniques, and then double-check your choices and test
their effectiveness.
The fact is,
search engines change their rules (their algorithms) on almost a daily basis,
making gathering the "best" information about which techniques work, and which
don’t, a labor intensive process.
| #4 – |
Use A Professional Search Engine Consultant |
I’ll tell you right up
front that the services of a professional search engine consultant don’t
come cheap. However, they are extremely effective and worth considering
if you can afford it. Search engine consultants
will educate you and work hand-in-hand with you to maximize your exposure in each
search engine. They know all of the latest tricks and techniques for securing
a top spot, and will show you exactly what you need to do to optimize your
web site for the best possible ranking. I
deal with a few companies like this and they all charge approximately $600 to
$900 for their services. They evaluate your web site, help design keywords and
content, give tips and pointers, and design a search engine submission campaign.
Then, when they start submitting your
information to the top search engines, they will not only maximize every single
field in the search engine submission forms, they will also submit multiple
web pages from your site If you can
afford it, I recommend hiring one of these "top notch" search engine consultants
to submit your site to the search engines. They are not cheap, but they will take
care of everything from designing your keywords to providing a written report
90 days later to let you know where your sites are ranked. Plus,
in many cases, the traffic generated by a top position will more than pay for
the cost of the consultant. It’s just something to keep in mind when making
this decision…
| #5 – | Use
Submission Software |
Until
recently, I can’t honestly say I recommended search engine submission software.
This is because most of the software out there does exactly what the free and
low-cost submission services do; they submit the same set of information to all
of the search engines… so your site is never optimized and you never
secure the top ranking you need. So
if you’re going to use submission software, here’s what you need to
look for: - Software that guides
you through the important process of choosing keywords and descriptions that will
generate maximum traffic for your web site. (Choose the wrong keywords,
and you can really harm your ranking…)
- Software
that takes the information you input and prepares an individual submission
form for each search engine. Make sure that each search engine receives the
exact information it requires… without you having to submit to each engine
separately!
- Software that automatically
submits your web site to the top search engines, indices, and directories.
Final
Thoughts: However
you decide to submit your web site to the search engines, I advise you to take
your time. Don’t rush in and make mistakes that could destroy your chances
of securing a top ranking. Remember that search engines receive thousands of requests
every day from people who want to make changes to their listing! These
requests are at the bottom of any search engine's priority list. In fact, you
will have more success completely removing your listing and starting over than
you will trying to change it. So it is
absolutely critical that you take the time to submit your site the right
way, the first time.
Learn how "MR H" makes $23,850
A DAY on the Web! | 